Homeless Stories is a video project featuring first person accounts of men and women affected by homelessness.
The project was conceived by Glenn Cooper, Senior Director of Business Development at Universal Music and Dave Graham, Founder of Crossfire Agency, who decided to combine their experience of engaging audiences through emotive story-telling to take a different approach at raising awareness of the homelessness epidemic.
The founders of Homeless Stories are looking to humanise the issue by allowing individuals affected by homelessness to tell their own stories.
“Our goal is to work with a different local UK charity each month and raise awareness of their ongoing efforts with the homeless in their own communities by providing a platform for them to tell their story”
– Dave Graham
Each of the videos will be featured across social media and video platforms, but the primary focus will be on Facebook and Instagram. The founders hope that through the power of commenting and sharing on these platforms, new audiences can be engaged on a global level, whilst also helping affect change in local communities.
“By shining a light on the great work these local charities are doing, we aim to help raise awareness and also raise funds through donations. Each video interview will allow the individual to tell their personal story and provide an honest account of how the local charity has offered support, hopefully delivering a positive message and showing that there is a potential solution with the support of local communities”
– Glenn Cooper
In order to achieve their goal, Homeless Stories are currently looking to find Brand Partners with a strong CSR remit, who are looking to make a positive change to society to help back the project and provide funds to cover production costs for each video story.